CAS Storytelling & Branding / Personal Branding (FH)  (Wetzikon):
1 Provider - 1 Training locations

The CAS in Brand Storytelling "CAS Storytelling and Branding / Personal Branding" can be taken individually or combined with other CAS courses to form a Master's degree. For the MAS Corporate Writing & Publishing degree with 60 ETCS, further certificate courses must be completed, such as CAS Corporate Writer - Design Thinking, CAS Marketing Writer - UX Writing, CAS Content Marketing / Corporate Publisher, CAS Digital Publisher - Social Media Producer and a Master's module.

Participants in the certificate course in Brand Storytelling at the Swiss Text Academy have to plan a total of 360 lessons. However, this already includes self-study, which comprises around a third of the entire continuing education, further training course. The continuing education course comprises a total of 15.5 days of classroom instruction and 8 days of supervised study work over the course of one semester. The exact course dates can be obtained directly from the training provider on request via the contact form.

Marketing and communication professionals are the main target group of the certificate course in Brand Storytelling, but this continuing education, further training is also ideally suited for politicians, entrepreneurs, association or club representatives who want to present and position themselves competently in public, as well as for the self-employed and professionals who want to improve their multi-media skills in order to master future challenges.

The CAS Brand Storytelling certificate course provides in-depth knowledge and practice-oriented methods on the topics of storytelling and brand communication. The focus is on how stories can be used strategically to position brands convincingly and authentically.

The CAS Brand Storytelling focuses on the following content:

• The basics of storytelling and building effective stories
• Central elements of a brand and their connection to the story
• The importance of branding in digital communication
• Implementation of personal branding (ego brand) in text, image and video
• Biographical storytelling as a tool for authentic branding
• Camera training and speech training for a professional appearance
• Use and impact of storytelling in corporate communication

The content of the CAS Brand Storytelling provides a holistic understanding of how stories can be used in marketing, media relations and strategic communication.

Important to know:
Each school can determine the specific learning content of the CAS Brand Storytelling individually. It is therefore worth contacting the desired institution directly to obtain precise information. Specific questions can be asked via the contact form. The inquiry will be forwarded directly to the relevant school.

The Brand Storytelling certificate course (CAS Storytelling & Personal Branding) teaches practical skills in three key subject areas:

• Storytelling basics: development, planning and implementation of effective narrative structures for brand and corporate communication
• Digital storytelling and personal branding: using stories in digital media to position brands and people
• Technical implementation: design and interplay of text, image and video for compelling content

The Brand Storytelling course offers a well-founded combination of theory, practice and creativity. The aim is to develop effective stories that clearly position brands and make them visible in the long term.

The specific content of the Brand Storytelling course may vary slightly from school to school. It is therefore advisable to enquire about the course details directly with the desired educational institution. You can easily send an inquiry to the relevant school using the contact form. Ask the school directly now.

Participation in the CAS Brand Storytelling of the Swiss Text Academy requires a higher education qualification, such as a university degree, a diploma from a TS, CHE, a professional examination or a Advanced Federal Professional Examination (AFPE) with at least two years of study-relevant professional experience. In the case of a comparable educational qualification with the required practical experience, study participants can be admitted "sur dossier" by the study management. In addition to previous education and professional experience, participants are also expected to have sufficient skills in working with social platforms and to be able to prove this. This includes having a presence on two or more social platforms such as Twitter, LinkedIn, Facebook or Xing, as well as maintaining and using the profile at least two days a week.