Influencer: training, further education, course, overview schools

Depending on the type of course, you can complete the influencer training more quickly or more slowly. For more extensive training courses, you can expect it to take between 6 and 12 months. Enquire with the providers.

Special professional experience or skills are not required for training to become an influencer. However, participants are expected to either be at least 20 years old and have completed vocational training or have already been working as an influencer for at least 2 years. The target group for this influencer training also includes people who are allowed to take part in this training on behalf of companies in order to work there as influencers in the future.

Yes, training to become an influencer is indeed possible, for example in the "Digital Influencer" diploma course, which is also available as a distance learning course.

The influencer training course takes place in Zurich, Bern or Lucerne. Alternatively, it is also possible to complete the course by distance learning and only take part in face-to-face lessons if you are interested. There are also optional study visits to Monaco or Milan, Berlin and Davos, which are not included in the course price.

The costs for the influencer training course vary depending on the provider and scope. You can expect course fees of just under CHF 1,000 to CHF 5,000, which can usually be paid in installments. Information on the current costs can be obtained directly from the providers - for example via our contact form.

Influencer training provides practical skills for professional work in the digital space. The aim is to build up the necessary know-how to successfully produce content, build your own brand and communicate authentically with target groups.

The typical learning content of influencer training includes

• Basics of marketing and influencer marketing: How does digital marketing work and which strategies are particularly relevant for influencers?
• Language in digital media: target group-oriented communication on platforms such as Instagram, TikTok, YouTube or blogs
• Digital storytelling: telling stories effectively to increase reach and engagement
• Digital publishing: professionally prepare and publish content for various platforms
• Photography and video production: techniques for professional image and video content - from shooting to post-production
• Writing, copywriting and editing: Writing targeted texts and adapting them to different formats
• Media law and copyright: Legal principles in dealing with content and cooperations
• Specialist journalism: research, topic identification and editorial work in a digital context
• Personal branding: building, positioning and maintaining your own brand in the long term

Influencer training combines creative, technical and entrepreneurial skills and prepares you specifically for professional work in the social media industry.

Important: The exact content of an influencer training course can vary depending on the school. It is worth enquiring directly with the desired educational institution. An inquiry can be sent directly to the relevant school using the contact form.