Marketing Bachelor: studies, schools, info

For many years, there were only marketing courses in the area of further vocational training (e.g. as a marketing specialist with a federal certificate or as a marketing manager with a federal diploma) or at the higher technical college level or further education courses at university of applied sciences level.

In March 2022, the "Marketing Bachelor" was launched as the first degree course at university of applied sciences level. This is the first time in Switzerland that it has been possible to study for a Bachelor's degree at a university of applied sciences with a focus on marketing.

A Bachelor's degree in Marketing opens the door to a national or international career in marketing in small, medium-sized and large companies. It is also possible to work in advertising and media agencies. Classic tasks are:

• Conceptual and strategic tasks
• Market and customer analyses
• Creative activities
• Controlling

The Bachelor's degree in Marketing opens up the following professional fields, among others:

• Marketing Management
• Digital/Online Marketing Management
• Product management
• Brand Management
• Digital Analysis
• Social Media & Community Management
• Customer Service Management

After the Bachelor of Science FH in Marketing, you can add a Master's degree in Business Administration at a university of applied sciences (e.g. major in marketing, online business or international management). Postgraduate degree programs or postgraduate courses at universities of applied sciences would also be a useful addition to the BSC Bachelor in Marketing. These include, for example, MAS in Communication Management, Digital Marketing or Strategy and Marketing Management or EMBA with a specialization in strategic marketing or international management.

The Bachelor's degree in Marketing Management imparts sound specialist knowledge and practical skills that are essential for a successful career in marketing. The course combines economic fundamentals with modern marketing strategies, digital tools and a psychological understanding of consumer behavior.

• Key content of the Marketing Bachelor foundation course
  In the compulsory modules, the most important basics from the following areas are taught:
  • Strategic marketing - development and implementation of long-term marketing strategies
  • Applied research and development - analysis and innovation methods for product and service development
  • Financial Leadership - Basic financial knowledge for managers
  • Business Communication - Effective corporate communication internally and externally
  • Business English - Specialized English for the international business world
  • Brand management - building, maintaining and managing brands
  • Communication - basics of interpersonal and media communication
  • Market research - collection and evaluation of relevant market data
  • Digitalization - effects and opportunities of digital transformation
  • Business psychology - Psychological principles of economic activity
  • Consumer behavior - analysis and understanding of customer decisions
  • Human Resources Management - personnel management and organizational development
  • Customer experience - designing positive customer experiences along the customer journey
  • Brand experience - Emotional brand staging for customer loyalty
  • Corporate Performance - Key figure-based management of companies
  • Media law - legal framework conditions in digital marketing
  • Leadership - leadership skills and personal development
  • Data science in marketing - data-based decision making in marketing
  • Design thinking - innovation methodology for problem solving and idea development
  • Digital marketing - online marketing strategies and digital advertising channels
  • Influence and Persuasion - Techniques of Influence in Marketing and Sales
• Specialization modules in the fourth year of study
  In the final year of study, students have the opportunity to specialize according to their area of interest. Possible modules in the area of specialization are
  
  • Business Communication - Advanced communication strategies for companies
  • Business development - development of new business areas and growth strategies
  • Sales - sales management and sales techniques
  • Business psychology - in-depth study of psychological aspects of consumer behavior
  • General Management - Holistic Corporate Management
  • Entrepreneurship and start-ups - founding and scaling innovative business models
  • Digital supply chain management - digitalization and optimization of supply chains

These modules impart practical skills and in-depth knowledge in areas that are particularly relevant to today's working world. Whether in brand management, digital sales or the development of new business models - the content of the Marketing Management degree program provides optimal preparation for a wide range of professional fields.

Important to know:
The exact course content may vary slightly depending on the Universities. Each school determines its content and focus individually. To make sure which topics are specifically covered at the desired educational institution, it is advisable to enquire there directly. Use our contact form to forward your question directly to the relevant school.

How much a marketing manager earns after successfully completing a bachelor's degree in marketing depends on numerous factors. As a rule, you can expect a gross starting salary of around 75,000 - 78,000 francs per year as a junior marketing manager after completing a marketing degree. Over the years, the gross annual salary can increase to around CHF 155,000 - however, this also depends heavily on any further training, specializations and the degree of management and project responsibility.

In order to study for a Bachelor's degree in Marketing at a university of applied sciences, it is usually a prerequisite that you have completed either the vocational baccalaureate (BMS) or the baccalaureate from a grammar school and have at least one year of professional experience in the commercial sector. Persons with a different, equivalent educational background can apply for admission to the marketing degree program on the basis of a Sur-Dossier. This means that individual clarification with the relevant university of applied sciences is necessary. Exceptional admissions are also approved for marketing studies.

The FH degree course in Marketing lasts 8 semesters and starts 6 times a year. This can be completed in different time variants and teaching variants: Saturday variant, two-evening variant or interactive teaching. As the Bachelor's degree in Marketing is part-time, you can continue to work (almost) full-time during your studies. The Bachelor's degree in Marketing has a modular structure and the examination dates are sensibly distributed over the two years of basic studies and two years of advanced studies. There are seven specializations to choose from and digital content and channels are generally the focus of the Marketing degree course. The Bachelor's degree in Marketing is internationally recognized through the federal accreditation of the University of Applied Sciences.