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Marketing specialist with Federal Diploma of Higher Education: Education, continuing education, further training, overview of offers and providers

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Are you looking for a suitable school for training or continuing education, further training as a marketing specialist (FPE) (formerly marketing planner)?

Here you will find suitable schools as well as further information, tips and resources for continuing education, further training.

Would you like personal advice on the Federal Diploma of Higher Education and the Federal Diploma of Higher Education? Contact the provider of your choice using the "Free information on the topic..." button - it's quick, easy and non-binding.

Marketing specialist: For more success in the company

The marketing department is largely responsible for the company's success. As a marketing specialist, you have to ensure that every attempt is made to satisfy the needs of customers - both current and potential. However, the demands of other stakeholder groups are also important in the decisions that marketing has to make on a daily basis. Long-term corporate success can only be ensured if the interests of all those involved in the company are aligned. Because the market is highly competitive.

In her work, the marketing specialist usually proceeds according to the four well-known P's: Product, Place, Price, Promotion. Among other things, the following questions arise: How do we design the product? How do we get the product to the customer? How is the price put together? How do we advertise the product?

The large education platform Ausbildung-Weiterbildung.ch offers interesting opportunities in the field of marketing. Be inspired by the many offers from the schools listed - whether for a refresher course or an in-depth postgraduate course.

Questions and answers

Anyone wishing to train as a marketing specialist must have at least two years of professional experience in the fields of marketing communication, advertising, sales, direct marketing, public relations or marketing in order to start this marketing training course. In addition, proof of one of the following qualifications must be provided. In addition to people with a Federal VET Diploma, a commercial school diploma, a diploma from a secondary school, a diploma from a specialized secondary school or a high school diploma, people with an Federal Certificate of Vocational Education and Training or at least two years of training can also be admitted to the examination, provided they can prove that they have at least three years of professional experience in marketing. Since the 2019 examination year, the Markom certificate examination is no longer a prerequisite for admission to the Federal Professional Examination for Marketing Specialists.

For more information, please contact the schools. Contact us now quickly, easily and without obligation using our contact form or use the "Ask a question" button to get in touch with the right contact person directly.

The Federal Professional Examination in Marketing is a good basis for further training in the field of marketing and thus improving your career prospects even further. For example, you can aim for an Advanced Federal Professional Examination (AFPE) as a certified marketing manager, sales manager or communications manager. A diploma from a College of Higher Education, for example as a graduate in business administration, would also be conceivable for marketing specialists, as would various postgraduate courses.

As this continuing education, further training to become a marketing specialist (formerly marketing planner) is a federally recognized and regulated educational measure, the content of the course is almost identical at all schools and training providers in Switzerland.

These aim to train marketing specialists who possess various specific skills and competencies that enable them to develop and implement targeted strategies. In a continuing education course, marketing specialists therefore learn about all the key areas and instruments of marketing and related sub-disciplines that are important for their future work.

To this end, they are tested in the following subjects during their Federal Professional Examination:

  • Marketing concepts
  • Integrated communication
  • Market research
  • Distribution and sales
  • Communication and presentation techniques
  • Accounting and controlling

More information can be obtained directly from the schools. Contact them now quickly, easily and without obligation using our contact form. Or use the "Ask a question" button to speak directly to the right contact person.

Training to become a marketing specialist with a federal certificate can be completed on a part-time basis. It usually lasts two to three semesters.

The Marketing Specialist with Federal Diploma of Higher Education course costs between CHF 9,000 and CHF 14,000. Anyone who passes the federal examination can claim 50% of the training costs back from the federal government, regardless of whether they pass the federal examination or not.

Overview of providers for Marketing Specialist with Federal Diploma of Higher Education

Editorial management:

Stefan Schmidlin

Stefan Schmidlin, Educational Counseling, Content-Team Modula AG

Sources

Website of theSwiss Secretariat for Education, Research and Innovation SERI, Websitewww.berufsberatung.ch(official Swiss information portal for study, vocational and career guidance) as well as websites and other information from professional associations and education providers.

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Overview of providers for Marketing Specialist with Federal Diploma of Higher Education

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Overview of providers for Marketing Specialist with Federal Diploma of Higher Education

Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

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You will receive

  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

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Sofort zur richtigen Weiterbildung

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Address:
Vulkanstrasse 106
8048 Zürich
BBS/BVS Business School - Teil der Benedict Education Group
BBS/BVS Business-School - Your career is our mission. With our continuing education, further training courses, we enable you to take on new and challenging tasks and increase your position and thus your job satisfaction. Trust in tradition - dare to innovate.
» Company conditions and cooperation opportunities
Strengths: All-inclusive prices (excluding external exams), Mon/Wed or Tue/Thu or Saturday classes, above-average exam results, centrally located. Free parking (Zurich), free preliminary courses.
Discount for Swiss Post employees: 10% (when registering via this platform at «Course registration» )
Region: Bern, Ostschweiz, Zentralschweiz, Zürich
Sites: Zürich, Bern, Luzern, St. Gallen
Next start date
Zürich
5/4/2026
Luzern
5/4/2026
St. Gallen
5/4/2026
Bern
5/4/2026
Certifications, Memberships, Qualifications:
Firmenangebote
Bildungsberatung
Bundesbeiträge
ACBSP
ECBE
eduQua
Hybrid-Unterricht
VSH
VSK
VSP
Download info
Address:
Aarauerstrasse 30
4601 Olten
Adult Education Center EBZ Olten
(5.3) Very good 341 341 Ratings (91% )
The Olten Adult Education Center offers a wide range of courses in the areas of training and continuing education, further training.
As a leader in vocational training for adults, we offer preliminary courses for the Federal VET Diploma qualification procedure according to Art. 32 and continuing education, further training in various professional fields. These courses are mainly held in the evening or on Saturdays. In addition to recognized follow-up courses, we also offer preparatory courses for Federal Professional Examination for hairdressers and for the logistics industry.
We also offer various attractive and job-oriented courses in finance and accounting. If your goal is an internationally recognized language diploma or a certificate recognized throughout Switzerland, you've come to the right place.
The central location and our location close to the train station are further advantages of our center.
» Company conditions and cooperation opportunities
Strengths: Qualified lecturers from the professional world, targeted knowledge transfer, modern infrastructure, Art. 32 catch-up training in classes with adults only, easily accessible.
Discount for Swiss Post employees: 5% (when registering via this platform at «Course registration» )
Region: Aargau, Basel, Zentralschweiz
Sites: Olten
Certifications, Memberships, Qualifications:
Firmenangebote
Bildungsberatung
Bundesbeiträge
Cambridge English
ECDL
EFQM 2020
IAF
kv edupool
SVF
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As a marketing specialist (FPE) (formerly marketing planner (FPE)), you are not restricted to working in just one sector. In addition to marketing, you can also work in PR, direct marketing, advertising, product management, field sales or office sales. The marketing specialist course prepares you comprehensively to take over parts of sales or marketing management.

After completing your further education course to become a Marketing Specialist (FPE) (formerly Marketing Planner (FPE)), you will have a broad knowledge of marketing as a whole and, with the help of your marketing concepts, will create a competitive advantage for the companies you work for. To achieve this, it is particularly important that you comprehensively analyze and evaluate the initial situation so that you can develop tailor-made concepts and strategies on this basis. Marketing specialists prepare a wide range of marketing measures and coordinate their implementation. They are also responsible for monitoring success, pricing and budget compliance.

The continuing education, marketing specialist with a federal certificate provides practical and broad-based specialist knowledge in marketing. The content is based on the current requirements of the economy and is divided into two learning areas:

  • Basic skills:
    • Marketing concept + strategic management: planning and implementation of marketing strategies, target setting, market analysis, competitive analysis
    • Accounting: Knowledge of cost accounting, financial accounting and budget planning
    • Self-management & self-knowledge: organization, time management, communication and project management
    • Interaction and networking: building and maintaining relationships with customers, suppliers and other stakeholders
    • Project management: planning, implementation and control of marketing projects
    • Market research and statistics: conducting surveys, analyzing market data and deriving insights
    • Integrated communication: planning and implementation of marketing measures that incorporate various communication channels
    • Process and quality management: Ensuring quality and efficiency in marketing processes
       
  • Specialization for marketing experts:
    • Online marketing: search engine marketing, social media marketing, e-mail marketing
    • Public relations: building and maintaining relationships with the media and the public
    • Sales and distribution: planning and implementation of sales strategies, logistics, warehousing
    • Create concepts: Development of marketing concepts, target group analysis, positioning
    • Digital marketing support: support for online marketing campaigns, data analysis, optimization
    • Realize communication instruments: Planning and implementation of advertising campaigns, print media, events

This continuing education, further training in marketing enables you to plan effective marketing measures, manage projects in a targeted manner and successfully implement them together with specialists in the areas of concept, text or design.

The exact course content may vary slightly depending on the training provider beyond the guidelines of the examination organization. To obtain specific information on the desired school, our platform offers a contact form that forwards the request directly to the relevant institution.

Address:
Emil Frey-Strasse 100
4142 Münchenstein
kv pro AG
(5.1) Very good 11 11 Ratings (100% )
As kv pro, we are committed to higher vocational training and are one of the largest providers of part-time continuing education, further training in the commercial sector in the region. Originating from the continuing education, further training and management training of the KV Basel commercial school (Basel-Stadt) and Avanti KV Weiterbildungen (Baselland), we have been shaping the commercial education system in the region for more than 150 years.

We are committed to high quality standards in order to provide our customers with the best possible preparation for the professional challenges of our time. We see ourselves as a partner on the career path of our participants.

At our teaching locations in Basel, Liestal and Münchenstein, we offer continuing education, further training in all commercial specializations and at all common (NQF levels). The majority of our experienced lecturers come from the private sector.

kv pro is supported by the Kaufmännischer Verband Region Beide Basel, the employees' association for business people.
Strengths: High level of practical transfer, personal advice and support, up-to-date teaching materials, lecturers with practical experience, location assessments, many years of experience.
Discount for Swiss Post employees: 5% (when registering via this platform at «Course registration» )
Region: Basel
Sites: Basel, Liestal, Münchenstein
Next start date
Münchenstein
10/14/2025
Blended Learning
10/25/2025
Certifications, Memberships, Qualifications:
Firmenangebote
Bildungsberatung
Bundesbeiträge
Blended Learning
Cambridge English
KV Bildungsgruppe Schweiz
kv edupool
ODEC
Online-Unterricht
Download info
Address:
Winkelriedstrasse 35
6003 Luzern
SIMAKOM Management School
(5.3) Very good 32 32 Ratings (96% )
SIMAKOM is the specialized college for marketing, sales and HR training.
You can expect a highly motivated team of experienced, practice-oriented experts. By specializing and concentrating on these core competencies, students benefit from above-average professional and methodological expertise. This is impressively confirmed by the high success rates in the federal examinations and the feedback from students.

Your advantages at a glance:
- Central course locations in Lucerne, Rotkreuz, Sursee and Zofingen with modern infrastructure and a learner-friendly atmosphere.
- The teaching is focused, concentrated and efficient.
- Well thought-out combination of face-to-face and online teaching.
- Workshops to promote the "desire to learn".
- SIMAKOM is eduQua certified by SQS.

Whether for the next step in your career or for targeted skills development - SIMAKOM "The desire to learn"
» Company conditions and cooperation opportunities
Strengths: Sensational success rates - Specialized technical college - Maximum efficiency: the perfect mix of virtual and face-to-face teaching - Lecturers from the field - Central locations
Region: Aargau, Zentralschweiz
Sites: Luzern, Rotkreuz, Sursee, Zofingen
Next start date
Luzern
1/17/2026
Sursee
1/17/2026
Zofingen
1/17/2026
Rotkreuz
1/17/2026
Certifications, Memberships, Qualifications:
Firmenangebote
Bundesbeiträge
Blended Learning
Cicero
eduQua
HRSE
Innovative Ausbildungsmethoden
Online-Unterricht
Schweizerische Eidgenossenschaft
Swiss Marketing
Download info
Address:
Baarerstrasse 137
6302 Zug
Preview of the video «Marketingfachmann / Marketingfachfrau (BP)»
Preview of the video «Marketingfachmann / Marketingfachfrau (BP)»
Art of Formation – Weiterbildung WBA AG
+ Over 20 years of experience in course concepts
+ Guided online lessons and small groups: Proven, successful, high completion rates - save up to 3 hrs of your time per week!
+ First certified online training institute in Switzerland
+ Lecturer team with extensive experience in federal exam preparation
+ High federal completion rate of 90% across all courses
+ Pioneer of online teaching: We train wherever you are and whenever you have time!
+ Unique learning environment with small classes
+ Always half-year start spring and fall
+ Small class guarantee from 5 to 15 participants
+ Course price guarantee with 50% subsidy
+ "Referral gift!"
+ Easy and quick access to locations (by public transport or car)
+ Free additional lessons during the course
+ Personal consultation appointments
+ Uncomplicated and fast administrative support
+ E-learning with gamification
+ Course support from start to finish
+ High federal graduation rate (90%)
Discount for Swiss Post employees: 25% (when registering via this platform at «Course registration» )
Discount conditions: Dieser Rabatt für Mitarbeitende der Schweizerischen Post ist: - Nur bei Einmalzahlungen an die Weiterbildung WBA spätestens 10 Tage vor Kursbeginn abziehbar. - Muss bei der Weiterbildung WBA eingelöst werden, sofern der Kurs stattfindet. - Maximal 2 Teilnehmende pro Klasse. - Der Rabatt ist nicht kumulierbar auf laufende Aktionen und/oder Personen.
Region: Aargau, Basel, Bern, Ostschweiz, Zentralschweiz, Zürich
Sites: Egerkingen, Emmenbrücke, Geführter ONLINE-UNTERRICHT, Muri bei Bern, Muttenz, Spiez, St. Gallen, Winterthur, Zürich
Next start date
Online
10/21/2025
Next info event
Online
8/13/2025
Download info

During their training, marketing specialists acquire in-depth knowledge and skills in various areas of marketing and sales. This will enable you to enter or advance in a qualified position in an agency or company. As a marketing specialist, you will work in product management, advertising, public relations, marketing, sales or market analysis. However, the extent of your responsibility depends largely on the function in which you work. Marketing specialists can be employed as marketing assistants as well as in a leading role (in smaller companies) in marketing.

If, after completing your Federal Professional Examination, you wish to continue your education in order to improve your career, there is a whole range of first-class courses offered by schools throughout Switzerland. There, for example, you can follow up your marketing specialist qualification with continuing education, further training to become a federally certified marketing manager, a federally certified communications manager or a federally certified sales manager. A degree from a College of Higher Education or a University of Applied Sciences in the field of marketing could also be of interest to you.

There is a large selection of first-class schools in Switzerland where you can complete your training. They offer courses that prepare you for the Federal Professional Examination and provide you with all the knowledge you need.

Various providers also prepare you for further training to become a certified marketing manager.

Address:
Kreuzlibergstrasse 10
5400 Baden
e.g. Center for Education | Baden & Brugg
The zB. education center is the business school in Aargau with continuing education, further training in over 14 subject areas. Here you can continue your education in a contemporary way and benefit from a personal atmosphere. The "zB." accompanies you on your first steps directly after your apprenticeship, through the professional certificate level, to study without a Matura - the College of Higher Education CHE.

The educational guidance and career services always provide you with an honest overview of the education market. So you can follow your own personal educational path - for the rest of your life.
Strengths: Practical, flexible and future-oriented - zB. offers continuing education, further training that is directly applicable in the professional world. We promote your career with experienced lecturers and up-to-date knowledge.
Discount for Swiss Post employees: 20% (when registering via this platform at «Course registration» )
Region: Aargau
Sites: Baden, Brugg
Next start date
Baden
February 2026
Certifications, Memberships, Qualifications:
Bildungsberatung
Bundesbeiträge
anavant
Cambridge English
eduQua
hfw
HRSE
IQNet
ISO 21001 SQS
Kaufmännischer Verband Bern
KV Bildungsgruppe Schweiz
kv edupool
Q2
Swiss Marketing
Download info
Address:
Postfach 118, Murifeldweg 19
3000 Bern 16
Marketing & Management Institute MMI Bern
(5.4) Very good 26 26 Ratings (100% )
"Leading"? What does that mean? The most students? Then the MMI is not leading because the number of participants per class is limited so that we can cater to individual needs. On request, this can also be done outside the classroom - free of charge. Together with the lecturers, the participants prepare very intensively for the various examinations (sales specialist, marketing specialist, sales manager, marketing manager, event & marketing assistant with EMK certificate, personnel assistant, HR specialist).

Exams are one thing - practice is another. At the MMI, we don't just focus on the exams. Rather, we want you to take away as much additional know-how as possible for your job. Individual & needs-based support are therefore not just empty words at the MMI. This may be the reason for our above-average success rates. Find out for yourself.
Strengths: Individual, needs-based support outside of lessons; free of charge. Limited class sizes. Very high success rates - often 100%.
Discount for Swiss Post employees: 12% (when registering via this platform at «Course registration» )
Region: Bern
Sites: Bern, Bern 16
Next start date
Bern
on request
Certifications, Memberships, Qualifications:
Bundesbeiträge
HRSE
Hybrid-Unterricht
Innovative Ausbildungsmethoden
Swiss Marketing
Download info
Address:
Feldmühlestr. 28
9400 Rorschach
WZR Rorschach-Rhine Valley
(5.3) Very good 27 27 Ratings (100% )
With over 2000 students, the Rorschach-Rheintal Continuing Education Center is one of the largest providers of adult education in Eastern Switzerland.

The experienced lecturers know from their own experience what is in demand in companies today. Accordingly, the course content is geared towards the requirements of business and the final examinations. You learn what you need in practice. At the WZR, you will learn in an informal atmosphere and interact intensively with your fellow students and lecturers. This improves your social skills and, coupled with new specialist knowledge, prepares you for professional challenges.

We look forward to meeting you.
Strengths: ▪ Over 50 courses ▪ Wide range of online courses ▪ Lecturers with practical experience ▪ Personal support & pleasant learning atmosphere ▪ Top success rates compared to other Swiss universities ▪ Good accessibility
Discount for Swiss Post employees: 10% (when registering via this platform at «Course registration» )
Region: Aargau, Basel, Bern, Liechtenstein, Ostschweiz, Tessin, Zentralschweiz, Zürich
Sites: Rorschach, Altstätten, St. Gallen
Next start date
Rorschach
1/6/2026
Altstätten
1/6/2026
Next info event
Online
8/25/2025
Certifications, Memberships, Qualifications:
Bundesbeiträge
anavant
Blended Learning
Cambridge English
eduQua
HRSE
kv edupool
Online-Unterricht
SVEB
Swiss Marketing
Download info

Training to become a marketing specialist (FPE) (formerly marketing planner (FPE)) usually lasts one year and is part-time. However, the duration of training varies from school to school and can vary between nine months and three semesters. The chosen model is also decisive for the duration of the continuing education, further training. For example, some schools offer the Marketing Specialist (FPE) course (formerly Marketing Planner (FPE)) on two evenings a week, on one evening and a whole Saturday or on several consecutive days as block courses.

In continuing education, further training as a marketing specialist, you will learn about and apply the individual marketing instruments of advertising, sales, PR, distribution, sales promotion and the various marketing methods. In this way, you will acquire all the know-how and knowledge you need to carry out a qualified job in marketing.

As a marketing specialist, you are responsible or jointly responsible for creating marketing concepts for the products or services of the companies you work for. The aim is to increase sales and arouse interest. You implement the marketing strategy to achieve the target using a wide range of communication measures and sales promotion concepts tailored to the customer and the product. Marketing specialists are in close contact with specialists from advertising, logistics, sales, market research and event agencies, for example, and coordinate the implementation of their concepts. The marketing specialist is also responsible for the final and success control of the individual strategies.
Address:
Industriestrasse 78
4600 Olten
WSF Business School Five
(5.7) Excellent 42 42 Ratings (100% )
Your business school with 5 specializations.
Economics. Management. Marketing. Sales. IT.

Your 5 advantages:

- Successful learning in small classes.
- Experts as lecturers.
- 95% success rate in federal examinations.
- Blended learning - flexible teaching mix.
- Continuing education, further training with quality since 1994.

Locations:
Bern | Solothurn | Olten | Basel | Baden | Zurich | Winterthur | Zug | Lucerne | Sursee

The number of participants is limited, which enables interactive and sustainable teaching of the course material.
Our graduates regularly achieve above-average success rates.
-> Success rate for federal examinations 2022-2024 on average for all courses: 95%)

The bright and friendly classrooms are equipped with modern infrastructure and offer a pleasant learning environment.

You can find the current courses on our website: wirtschaftsschule-five.ch.
We are committed to your success and look forward to getting to know you personally.

Your WSF team
Strengths: Your 5 advantages: Learning success in small classes | experts as lecturers | 95% success rate in federal examinations | blended learning - flexible teaching mix | continuing education, further training with quality since 1994
Discount for Swiss Post employees: 5% (when registering via this platform at «Course registration» )
Discount conditions: As a Post employee, you can benefit from a 5% discount on the total course costs. - Guaranteed learning success in small classes. - Expert lecturers. - 95% success rate in federal exams. - Blended learning as a flexible teaching mix. - Continuing education with quality since 1994. We look forward to seeing you! Your WSF team.
Region: Aargau, Basel, Bern, Ostschweiz, Zentralschweiz, Zürich
Sites: Bern, Solothurn, Olten, Basel, Baden, Zürich, Winterthur, Zug, Luzern, Sursee
Next start date
Baden
10/20/2025
Basel
10/20/2025
Olten
10/20/2025
Sursee
10/20/2025
Bern
10/20/2025
Solothurn
10/20/2025
Zug
10/20/2025
Zürich-Oerlikon
10/20/2025
Luzern
10/20/2025
Winterthur
10/20/2025
Certifications, Memberships, Qualifications:
Bildungsberatung
Bundesbeiträge
anavant
Berufsbildungplus
Blended Learning
eduQua
examen CH
HRSE
Hybrid-Unterricht
ICT Berufsbildung
Online-Unterricht
SVF
Swiss Marketing
VSH
VSK
Download info
Address:
Max-Daetwyler-Platz 1
3014 Bern
Feusi Education Center
Your success is our goal. Since 1952.
Our focus is on you. In an atmosphere conducive to learning, we offer a consistent and practice-oriented range of training and further education courses at our locations in Berne, Muri-Gümligen and Solothurn. We want to support and encourage you in your development with our educational programs. We look forward to accompanying you during this phase so that together we can achieve your educational goals.
Strengths: Trial lessons. Personal advice & support. Practice-oriented. Hybrid lessons. High success rate. Good accessibility. More than 70 years of experience.
Region: Aargau, Basel, Bern
Sites: Bern, Gümligen, Solothurn
Next info event
Solothurn
11/19/2025
Certifications, Memberships, Qualifications:
Bundesbeiträge
eduQua
Swiss Olympic
Download info
Address:
Stampfenbachstrasse 6
8001 Zürich
MBSZ - Marketing & Business School Zurich AG
(5.2) Very good 105 105 Ratings (97% )
A successful educational institute, 5 minutes' walk from Zurich main station - flexible, personal and reliable. MBSZ offers courses in preparation for the Marketing and Sales Specialist certificates as well as the Marketing and Sales Manager diplomas. In addition, it offers the Higher College of Business Administration HFW and the Higher College of Marketing HFM as well as attractive, modular, implementation-oriented and federally recognized postgraduate studies in marketing, sales and online marketing.
MBSZ was the first university of applied sciences in Switzerland to introduce a federally recognized degree in online marketing and is continuously expanding its digital marketing expertise. Today, it successfully offers practical and in-depth courses in digital and online marketing to suit every need, including Google Ads, Facebook & Instagram, LinkedIn Specialist, practical courses in social media, e-commerce, content marketing plus SEO/SEA and much more.
Strengths: In the last customer survey in October 2021, participants were asked what MBSZ stands for. The answers were: flexible, familiar and uncomplicated. That makes us happy, thank you!
Region: Zürich
Sites: Zürich
Certifications, Memberships, Qualifications:
Bundesbeiträge
eduQua
hfw
Hybrid-Unterricht
Innovative Ausbildungsmethoden
Karriere-Chancen
Download info

In order to work as a marketing specialist, you need to pass a Federal Professional Examination, for which you are prepared in further training courses. These courses are very popular and bring great benefits to graduates in many respects. A survey of graduates of continuing education, further training to become marketing specialists shows that the clear majority would choose this course again. The benefits of training as a marketing specialist are many and varied and always depend on your commitment, goals and requirements.

You will gain in-depth knowledge in all relevant areas of marketing and further develop your leadership skills. Your planning and conceptual skills will be expanded to open up a wide range of professional opportunities. The Federal Professional Examination offers you the opportunity to develop your career, secure more interesting positions as a marketing specialist and often also benefit financially. For example, a salary increase of 5 to 20 percent can be expected after completing continuing education, further training, but it can also be much higher. It shows that 12 percent of all respondents experienced a salary increase of more than 30 percent within the first two years.

Basically, of course, it always depends primarily on you whether and to what extent continuing education, further training as a marketing specialist pays off for you. If you have good negotiating skills and can sell yourself and your abilities well, a salary increase of more than 30% is possible. This is shown by a survey conducted on behalf of Ausbildung-Weiterbildung.ch among graduates of precisely this continuing education, further training course. It showed that over 70% of all respondents saw their income increase in the first two years.

The amount of your salary after successfully completing the Federal Professional Examination in Marketing varies greatly and also depends on the position you will be working in. If you remain in the same position at your current company after continuing education, further training, your salary increase will probably be rather small, if at all. However, if you are able to take on a position with more responsibility or management tasks, the course may pay off financially for you.
For all the financial benefits that a marketing specialist course offers, you should not ignore the personal advantages and new professional challenges. After all, continuing education, further training will provide you with in-depth skills and competencies that will enable you to take on new, interesting activities and thus offer you more variety in your everyday working life.
Address:
Josefstrasse 59
8005 Zürich
SWISS MARKETING ACADEMY
The sma Swiss Marketing Academy AG has specialized in further education in the fields of marketing, sales, communication and events for 20 years and is one of the leading schools in Switzerland.

What sets us apart: Exam AND practice-oriented training, lecturers from professional practice, above-average success rates in the federal examinations, a wide range of courses (evening, afternoon and evening courses), intensive exam training, intensive seminars (already included in the course costs) and a permanent exchange of information via teams.

Courses offered:
- EMK (basic training in marketing)
- Federal Marketing Specialists FA, Federal Sales Specialists FA, Federal Communication Specialists FA
- Federally certified marketing manager, federally certified sales manager, federally certified communications manager
- Marketing manager HF, certified marketing and sales manager NDS HF

Teaching methods:
We offer our courses online (via Teams), hybrid, dual and face-to-face.
» Company conditions and cooperation opportunities
Region: Zürich
Sites: Zürich
Next start date
Zürich
9/19/2025
Download info
NBW Betriebswirtschaftliche Weiterbildung
Founded in 1998 and today one of the leading providers of courses in the vocational training system - a success that is no coincidence.

To achieve a top position as a young school in this highly competitive market, special qualities are required: excellent teaching staff, perfect organization and infrastructure, well thought-out training controlling and - most importantly - proximity to the customer. From the first consultation, to support during the training, right through to the graduation ceremony: the NBW school management is there for its customers.
Region: Bern, Zentralschweiz, Zürich
Sites: Luzern, Schönbühl, Zürich
Download info
Address:
Tösstalstrasse 37
8400 Winterthur
Wirtschaftsschule KV Winterthur
(5.3) Very good 13 13 Ratings (100% )
Personal, practical and high-quality: As a leading regional commercial training center, we are your educational partner for recognized, practice-oriented and business management continuing education, further training in the heart of Winterthur.
» Company conditions and cooperation opportunities
Strengths: Personal, practical and high-quality - these are our values.
Region: Ostschweiz, Zürich
Sites: Winterthur
Next start date
Winterthur
2/18/2026
Next info event
Online
9/2/2025
Certifications, Memberships, Qualifications:
Bildungsberatung
Bundesbeiträge
Blended Learning
eduQua
KV Bildungsgruppe Schweiz
kv edupool
Online-Unterricht
Download info

Development opportunities in terms of continuing education, further training as a marketing planner are as follows:

  • Offers from professional associations, Colleges of Higher Education and Universities of Applied Sciences
  • Advanced Federal Professional Examination (AFPE): qualified marketing manager, qualified sales manager, qualified communications manager, etc.
  • College of Higher Education: Business Economist CHE
  • University of Applied Sciences: Bachelor of Science (UAS) in Business Administration, Communication & Marketing, Bachelor of Science (ZFH) in Communication, Bachelor of Science (UAS) International Management, etc.

There is a wide range of training and continuing education, further training courses in marketing aimed at marketing professionals who wish to further their education in this field, be it with a Federal Professional Examination (FPE), Advanced Federal Professional Examination (AFPE) or a diploma from a College of Higher Education (CHE), University of Applied Sciences (UAS) or university. But of course you can also train at a marketing school if you have no previous experience in marketing, sales or communication and are looking to enter these sectors. In this case, almost every school offers certificate courses, for example in preparation for the MarKom certificate exam, which is a good basis for all other federally recognized continuing education, further training. As of 2019, passing the MarKom exam is no longer mandatory for continuing education, further training as a marketing specialist, PR specialist, communication planner, sales specialist and copywriter with a federal certificate.

However, people who simply want to gain an insight into marketing or would like to be trained on a very specific topic can of course also attend a seminar at a marketing school. Such seminars or courses can be on topics such as web analytics or search engine marketing, social media marketing or conversion rate optimization. You can find out about their current course offerings directly from the schools.

Address:
Vadianstrasse 45
9001 St. Gallen
BVS St. Gallen
(5.7) Excellent 11 11 Ratings (100% )
Anyone in the region of Eastern Switzerland who is interested in professional development and continuing education should take the time to get to know BVS St. Gallen better. There are good reasons why over 1000 course participants place their trust in our further education institute every year. This pleasing growth and the constant success rates are based on our proven corporate principle: the personal well-being and goals of our participants are at the heart of everything we do.
» Company conditions and cooperation opportunities
Strengths: Personal advice & support. Practice-oriented. Hybrid lessons. High success rate. Good accessibility. 30 years of experience. Lecturers from the field.
Region: Ostschweiz
Sites: St. Gallen
Certifications, Memberships, Qualifications:
Bundesbeiträge
anavant
eduQua
hfw
Hybrid-Unterricht
Innovative Ausbildungsmethoden
ISO 21001 SQS
ISO 9001 SQS
ODEC
Online-Unterricht
SVF
Swiss Marketing
VSH
VSK
Download info
Address:
Bildungszentrum Sihlpost, Sihlpostgasse 2
8004 Zürich
KV Business School Zurich
As the largest commercial school in Switzerland, KV Business School Zurich offers a comprehensive range of continuing education courses at all levels - in line with the motto "no degree without a connection".

"We empower people. Today for tomorrow. Your success begins with your choice of educational partner. We have been shaping commercial and business continuing education, further training in the Zurich region for over 130 years. By working closely with all sectors of the economy, we understand the requirements and developments of the labor market. We translate these into practical, up-to-date training courses."

This includes vocational training courses with national and central qualifications as well as courses that address current topics and certify the relevant skills in a practice-oriented manner. The range is supplemented by over 120 one-day seminars on current topics. Divided into twelve educational worlds, the school covers all commercial and business management topics.
Strengths: Our training programs represent a benchmark, enjoy the highest level of recognition in the working world and create added value for everyone.
Region: Zürich
Sites: Zürich
Next start date
Zürich
10/13/2025
Online
10/23/2025
Next info event
Online
8/25/2025
Certifications, Memberships, Qualifications:
Bundesbeiträge
Cicero
eduQua
Hybrid-Unterricht
kv edupool
Online-Unterricht
Download info
Address:
Quadratscha 18
7503 Samedan
College of Higher Education for Tourism & Management, Engadin
College of Higher Education for Tourism & Management

Would you like to pursue a career in tourism while leaving your options open in other sectors? Then studying at the College of Higher Education for Tourism & Management in Samedan is just right for you. We prepare you for management positions in tourism, marketing, public relations and/or event management.
The College of Higher Education for Tourism & Management has been known for over 30 years for its highly practice-oriented training and is popular with partners for hiring graduates after their studies.
Benefit from studying where others go on vacation. You can live on campus in Samedan and become part of the local CHE community. In your free time, ski slopes, cross-country ski trails, hiking trails, bike trails and swimming opportunities in mountain lakes are right on your doorstep. As a CHE Tourism & Management student, you have access to many benefits.
Strengths: A practical course that I was able to tailor to my needs - recommended for all budding tourism professionals
Region: Ostschweiz
Sites: Samedan
Next start date
Samedan
8/25/2025
Certifications, Memberships, Qualifications:
Bundesbeiträge
Cambridge English
CELI
ISO 9001 2015
Swiss Marketing
Swiss Olympic
Download info

The opportunities for further training in marketing are considerable. For example, after vocational education and training and a few years of professional experience in marketing or sales, advertising, sales marketing or PR, you can take a MarKom admission exam, which serves as the basis for all further federal further education courses (FPE and AFPE) in this field (only compulsory until 2018). To pass this exam, it is advisable to learn everything you need to know in a special course offered by a large number of schools. Building on this course, you can then attend a course that prepares you for one of the Federal Professional Examinations (FPE). From 2019, the Markom certificate examination is no longer mandatory. These are for training in marketing:

  • Marketing Specialist with Federal Diploma of Higher Education
  • Communication planner with Federal Diploma of Higher Education
  • Copywriter with Federal Diploma of Higher Education
  • PR Specialist with Federal Diploma of Higher Education

The following Advanced Federal Professional Examinations (AFPE) are also possible:

  • Swiss certified marketing manager (AFPE)
  • Graduate Communications Manager (AFPE)
  • Swiss certified PR consultant (AFPE)

You can complete the following continuing education, further training courses at CHEs:

  • Swiss certified marketing manager (CHE)
  • Swiss Federal Diploma in Business Administration (CHE)

There are also a large number of courses at postgraduate level and degree courses at Universities of Applied Sciences. You can also find information on these in the guide "Education and continuing, further training at Swiss Universities" (see navigation point "Education help" above).

Federal Professional Examination (FPE):

  • Degree: Federal Diploma of Higher Education
  • Duration: Usually 1 year
  • Rather more topic-specific.
  • Final examination: One national final examination per year (completion rate approx. 60-70%, relatively high examination pressure)

Course at a College of Higher Education (CHE)

  • Degree: Federal Diploma
  • Duration: Usually 3 years
  • Subject-specific orientation Example: Marketing Manager (CHE)
  • Generalist orientation e.g. business economist (CHE)
  • Final examination: Permanent practical transfer through work (practical work, term papers, diploma thesis)
  • Generally less audit pressure
Address:
Schleifergasse 1
8032 Zürich
EXTRAKT GmbH
The further education institute for marketing & sales in Zurich.
Part-time preparatory courses for federal examinations. Small classes only. Marketing & Sales only.
Certified marketing managers / sales managers, marketing specialists / sales specialists with a federal certificate.
Personalized. Individual. Motivating.
For over 20 years: Small classes better.
At Hegibachplatz - 5 minutes from Stadelhofen station.
Region: Zürich
Sites: Zürich
Next start date
Zürich
October 2025
Download info
Address:
Andreasstrasse 15
8050 Zürich
HSO Business and Computer Science School
HSO's range of training courses is deliberately wide-ranging - so we can offer you the opportunity for lifelong learning. Our training and further education courses are intelligent, cleverly thought out and networked. Wherever you start and successfully complete your training with us, we offer you the connection to your next further education goal. HSO's educational offerings range from federal certificates of proficiency, professional certificates, diplomas and postgraduate diplomas to European-recognized Bachelor's courses and globally accredited Master's courses.
Strengths: Over 60 years of experience | 10 locations | 4 starts per year | Direct application in your own practice | Personal support | Lecturers are specialists | State-of-the-art teaching methods
Region: Aargau, Basel, Bern, Ostschweiz, Zentralschweiz, Zürich
Sites: Aarau, Baar, Basel, Bern, Luzern, Rapperswil, Solothurn, Thun, Zürich Altstetten, Zürich Oerlikon
Next start date
diverse Standorte
on request
Certifications, Memberships, Qualifications:
Bundesbeiträge
anavant
edu-suisse
EOP
examen CH
VSK
eduQua
Download info
Address:
Weiterbildung
Bahnhofstrasse 46
5000 Aarau
HKV Aarau
HKV Aarau is the leading educational institute for in-service commercial training in the Aarau region.
» Company conditions and cooperation opportunities
Discount for Swiss Post employees: 10% (when registering via this platform at «Course registration» )
Region: Aargau
Sites: Aarau, Rheinfelden
Order info

Continuing education, further training as a marketing specialist (formerly marketing planner) with a federal certificate is a very comprehensive marketing course that covers all facets of marketing, including internet marketing or online marketing. However, the main focus of this continuing education, further training with Federal Professional Examination is not on Internet marketing, so if you are primarily interested in this area, you would certainly be better advised to take a different course.

The individual schools that train marketing specialists will inform you about the exact details of the marketing specialist training. You can easily reach them via our contact form. In addition, our free educational guides will give you a comprehensive insight into further training for marketing specialists and even more interesting facts about this course and your career opportunities. You can download the guide "Training and further education in the fields of marketing, communication and sales" (see navigation point "Educational aid" above) here free of charge.

Address:
Hirschengraben 43
6003 Luzern
eCertificate
eFachausweis is your partner for personal, competent and flexible online preparation for the professional examination.

We believe in contemporary and individualized higher vocational education and training. For us, contemporary means that we make use of current and future learning opportunities. These opportunities pave the way for personal, competent and flexible preparation for the professional examination.

Individualization is reflected in our offers and services. For example, depending on your needs and course, you can prepare for the professional examination either completely independently or in a class group. You will receive individual support from experts in the mentoring learning program. We offer you the opportunity to create your own personal examination documents for various courses.
» Company conditions and cooperation opportunities
Discount for Swiss Post employees: 10% (when registering via this platform at «Course registration» )
Region: Aargau, Basel, Bern, Liechtenstein, Ostschweiz, Tessin, Virtuelles Klassenzimmer, Westschweiz, Zentralschweiz, Zürich
Sites: Online
Next start date
Online
9/1/2025
Certifications, Memberships, Qualifications:
Bildungsberatung
Order info
Address:
Aabachstrasse 7
6300 Zug
KBZ – Kaufmännisches Bildungszentrum Zug
In addition to vocational education and training (VET), the Zug Business Education Center (KBZ) offers continuing education, further training in the areas of finance, fiduciary services and real estate, management and digital transformation, marketing and sales, human resources and business school. More than 100 teachers teach over 1,200 participants each year at the KBZ in courses, seminars and at the College of Higher Education for Business (HFW Zug).

To ensure that you receive a recognized qualification, we work together with established educational partners and companies in the Zug economic region. This means you can be sure that your continuing education, further training is practice-oriented and offers real added value for the job market.
Region: Zentralschweiz
Sites: Zug
Next start date
Zug
10/25/2025
Next info event
Online
8/27/2025
Order info
Address:
Nansenstrasse 5
8050 Zürich
campus.swiss
campus.swiss – BOOST YOUR SKILLS !
campus.swiss ist die Kompetenzplattform für praxisnahe Aus- und Weiterbildungen. Mit Fokus auf Marketing, Kommunikation, Verkauf und digitale Skills bieten wir flexible Lehrgänge und Kurse an. Lerne bei Top-Fachpersonen online, hybrid oder vor Ort und bring deine Karriere auf das nächste Level!
Strengths: campus.swiss - practical, flexible and certified. Learn from top experts, benefit from up-to-date content and personal support - take your career to the next level now!
Region: Zürich
Sites: Zürich Oerlikon
Next start date
Zürich
8/30/2025
Certifications, Memberships, Qualifications:
Bundesbeiträge
EMCQ
Swiss Marketing
Order info

The Federal Professional Examination for Marketing Specialist with Federal Diploma of Higher Education (formerly Marketing Planner) covers the following subjects:

  • Marketing concept
  • Integrated communication
  • Sales and distribution
  • Market research
  • Accounting/Controlling
  • Marketing concept (oral)
  • Integrated communication (oral)
  • Presentation and communication techniques (oral)

Further details are available directly from the schools. You can contact us quickly and without obligation using our contact form. Alternatively, you can use the "Ask a question" button to get in touch directly with the relevant contact person.

All marketing schools offer various courses and training programmes, some of which award federally recognized qualifications and some of which are internal to the school. The admission requirements for federally regulated continuing education, further training courses are clearly defined and can be found in the relevant examination regulations, which can also be found on the website of the State Secretariat for Education, Research, and Innovation SERI. For all Federal Professional Examinations (FPE) and Advanced Federal Professional Examinations (AFPE) in the fields of copywriting, communication, sales, PR, advertising and marketing that take place before the 2019 examination year, the MarKom entrance examination is mandatory in order to be admitted. This will no longer be required from 2019 onwards.

In addition, several years of relevant professional experience are expected, depending on the specialization. This means that you must also have marketing knowledge for all courses that train you for the FPE or AFPE. You can gain this knowledge by taking the MarKom exam, for which you can study at most marketing schools. These courses require you to be at least 18 years old, but there are no other requirements. For many other courses, seminars and courses with an internal certificate, you do not need to have any marketing knowledge. However, you should always discuss this on a case-by-case basis with the marketing schools concerned for the continuing education, further training course you wish to attend.

Diese Lehrgänge könnten dich auch interessieren:

Sales Specialist (FPE) (formerly Sales Coordinator (FPE)) Management Specialist (FPE) HR Specialist (FPE) (formerly Personnel Specialist (FPE) / Personnel Consultant (FPE)) Technical business management assistant (FPE) Vocational training specialist (BP) Logistics Specialist (FPE)

Schulen mit zertifizierter Bildungsberatung

Course evaluations from participants on Marketingfachmann / Marketingfachfrau (BP) (ehemals Marketingplaner / Marketingplanerin (BP))

(5.4) Very good 31 31 Ratings
Organisation (5.3)
Lecturers (5.2)
Learning content (5.3)
Training methodology (5.5)
Infrastructure (5.4)
Practical relevance (5.5)
Recommendation
100%
Logo der Schule

Ich habe den Lehrgang zum Marketingfachmann mit eidg. Fachausweis bei der SIMAKOM erfolgreich abgeschlossen. Die Entscheidung für diese Weiterbildung war absolut richtig. Die Dozenten überzeugten mit Fachwissen und viel Praxiserfahrung. Besonders hilfreich waren die vielen Beispiele aus dem Berufsalltag und die gezielte Prüfungsvorbereitung. Auch die Kombination aus Präsenz- und Onlineunterricht war ideal, um Beruf und Privatleben gut zu vereinbaren. Sehr geschätzt habe ich die internen Prüfungen – sie haben mir Sicherheit gegeben und halfen, meine Leistungen realistisch einzuschätzen. Das Lernklima war jederzeit angenehm und motivierend. Ein kleiner Kritikpunkt: Die Infrastruktur könnte moderner sein und einige Präsentationen und Folien dürften ein Update vertragen. Insgesamt bin ich sehr zufrieden und danke dem ganzen SIMAKOM-Team herzlich. Ich kann die Weiterbildung jedem empfehlen, der den Fachausweis anstrebt.

Matteo C. Marketingfachmann mit eidg. Fachausweis
Recommendation: Graduation: 2025

AnswerFromSupplier show...

Danke dir, lieber Matteo – und Glückwunsch zum erfolgreichen Abschluss! Es freut uns sehr, dass du dich bei SIMAKOM gut begleitet gefühlt hast und die Mischung aus Praxisnähe, Flexibilität und Prüfungsvorbereitung für dich gepasst hat. Den Hinweis zur Infrastruktur nehmen wir ernst um uns stetig zu verbessern. Dir Alles Gute und viel Erfolg! Dein SIMAKOM Team

(5.0) Very good
Organisation (5.0)
Lecturers (5.0)
Learning content (5.0)
Training methodology (6.0)
Infrastructure (4.0)
Logo der Schule

Ich habe durch Empfehlung an der SIMAKOM den Weiterbildungskurs zum Marketingfachmann mit eidg. Fachausweis absolviert und bin sehr zufrieden mit meiner Erfahrung. Die Dozenten waren hervorragend – fachlich top und mit viel Praxiserfahrung. Besonders geschätzt habe ich die zahlreichen Praxisbeispiele sowie die vielen hilfreichen Tipps zur Vorbereitung auf die eidgenössische Prüfung. Schon früh im Kurs haben wir begonnen, an Fallstudien zu arbeiten, was mir sehr geholfen hat, das Gelernte zu vertiefen und anzuwenden. Ein weiteres grosses Plus war die Mischung aus Präsenz- und Online-Unterricht. Diese flexible Lernform hat es erleichtert, Beruf und Weiterbildung gut zu kombinieren. Sehr hilfreich waren auch die internen Prüfungstage, an denen wir unter realistischen Bedingungen die schriftliche wie auch mündliche Prüfungssituation simuliert haben. Das hat mir ein grosses Mass an Sicherheit und Übung gegeben. Das Klima war ebenfalls sehr gut. Ein grosses Dankeschön ans SIMAKOM Team.

Marko Z. Marketingfachmann eidg.
Recommendation: Graduation: 2025

AnswerFromSupplier show...

Danke dir, Marko, für dein sehr tolles Feedback! Es freut uns sehr, dass du dich bei SIMAKOM so gut begleitet gefühlt hast – besonders was die Praxisnähe, die Flexibilität und die Prüfungsvorbereitung angeht. Genau das ist unser Anspruch. Schön, dass du durch eine Empfehlung zu uns gefunden hast – und danke, warst du als Student teil von SIMAKOM!

(5.8) Excellent
Organisation (5.0)
Lecturers (6.0)
Learning content (6.0)
Training methodology (6.0)
Infrastructure (6.0)
Logo der Schule

Ich kann die Simakom jedem nur empfehlen. Wir wurden perfekt auf die Prüfungen vorbereitet. Die Dozenten haben uns jederzeit unterstützt.

Anita K. eidg. Marketingfachfrau
Recommendation: Graduation: 2025

AnswerFromSupplier show...

Liebe Anita, vielen Dank für dein tolles Feedback. Es freut uns sehr, dass du uns als Bildungspartner weiterempfehlen kannst🎉 Wir wünschen dir weiterhin viel Erfolg und alles Gute! Dein SIMAKOM Team

(5.0) Very good
Organisation (5.0)
Lecturers (5.0)
Learning content (5.0)
Training methodology (5.0)
Infrastructure (5.0)
Logo der Schule

Die Weiterbildung zur Marketingfachfrau war für mich eine super Erfahrung. Alles war top organisiert und die Dozenten – alle mit viel Praxiserfahrung – haben den Lernstoff mit vielen Beispielen aus dem Berufsalltag erklärt. Das hat mir sehr geholfen, den Inhalt wirklich zu verstehen. So wurde man nicht nur optimal auf die eidgenössische Prüfung vorbereitet, sondern auch zu Bestleistungen motiviert. Ich kann die SIMAKOM daher sehr weiterempfehlen!

Karin M. Marketingfachfrau mit eidg. Fachausweis
Recommendation: Graduation: 2025

AnswerFromSupplier show...

Liebe Karin Danke für dein ausführliches Feedback! Es freut uns sehr, dass du von der Weiterbildung profitieren konntest und zu Bestleistung angespornt wurdest;) Weiterhin viel Erfolg und alles Gute für deine Zukunft! Herzliche Grüsse Dein SIMAKOM Team

(5.2) Very good
Organisation (5.0)
Lecturers (5.0)
Learning content (6.0)
Training methodology (6.0)
Infrastructure (4.0)
Logo der Schule

Kann ich jedem nur empfehlen. Perfekte Vorbereitung auf die Prüfung, spannende Lerninhalte, gute Dozierende und super Organisation.

Sarah S. Marketingfachfrau / Digt. Marketing Manager
Recommendation: Graduation: 2025

AnswerFromSupplier show...

Danke liebe Sarah! Es ist schön zu hören, dass es dir so gut ging in den Vorbereitungen und du die Prüfung unbeschwert ablegen konntest! Wir wünschen dir viel Freude und Erfolg im Marketing Dein SIMAKOM Team

(5.8) Excellent
Organisation (6.0)
Lecturers (5.0)
Learning content (6.0)
Training methodology (6.0)
Infrastructure (6.0)

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Logo der Schule

"Eine rundum empfehlenswerte Weiterbildung! Der Lehrgang an der WSF Wirtschaftsschule Five hat meine Erwartungen voll erfüllt. Die Inhalte waren praxisnah und auf die aktuellen Anforderungen der Arbeitswelt abgestimmt. Die Dozierenden überzeugten durch ihre Fachkompetenz und die Fähigkeit, den Stoff verständlich und motivierend zu vermitteln. Besonders begeistert hat mich die flexible Unterrichtsgestaltung, die es mir ermöglichte, die Weiterbildung optimal mit meinem Berufsalltag zu verbinden. Die Organisation war hervorragend und ich habe mich immer gut betreut gefühlt. Ich kann die WSF jedem empfehlen, der sich beruflich weiterentwickeln möchte!

Vroni B. Marketingfachleute
Recommendation: Graduation: 2024
(6.0) Excellent
Organisation (6.0)
Lecturers (6.0)
Learning content (6.0)
Training methodology (6.0)
Infrastructure (6.0)
Logo der Schule

Top Dozierende mit sehr grossem Fachwissen, interaktiver Unterricht, viele Übungen und Praxisbeispiele, intensive, aber wertvolle Prüfungsvorbereitung

Anita V. Marketingfachfrau
Recommendation: Graduation: 2024
(5.8) Excellent
Organisation (6.0)
Lecturers (6.0)
Learning content (5.0)
Training methodology (6.0)
Infrastructure (6.0)
Logo der Schule

Vielen Dank für die vielen lehrreichen und abwechslungsreichen Lektionen, die professionelle Betreuung und Beratung und die tolle Zusammenarbeit. Durch berufstätige Dozenten konnte das nötige Fachwissen mit Praxisbezug optimal vermittelt werden.

Joana Z. Marketingfachfrau mit eidg. FA
Recommendation: Graduation: 2023
(6.0) Excellent
Organisation (6.0)
Lecturers (6.0)
Learning content (6.0)
Training methodology (6.0)
Infrastructure (6.0)
Logo der Schule

Einfach TOLL! Ich würde jederzeit wieder diese Schule für Weiterbildungen kontaktieren & wählen. Ein grosses MERCI vöu mou för aues !

Lea von A. Marketingfachmann-/frau EFZ
Recommendation: Graduation: 2023
(5.4) Very good
Organisation (5.0)
Lecturers (5.0)
Learning content (6.0)
Training methodology (5.0)
Infrastructure (6.0)
Logo der Schule

Für mich war und ist es die perfekte Schule. Unkompliziert, sympathisch, gute Dozenten, kleine Klassen. Guter Standort.

Marina D. Marketingfachfrau
Recommendation: Graduation: 2023
(5.2) Very good
Organisation (5.0)
Lecturers (5.0)
Learning content (5.0)
Training methodology (6.0)
Infrastructure (5.0)
Logo der Schule

Die persönliche Betreuung, die kleinen Klassen im MMI und die auch mal flexiblen Nachholstunden sind top- Rückfragen sind jederzeit unkompliziert möglich. Alles ist sehr gut organisiert und mit vorausgesetztem persönlichen Engagement ist man sehr gut auf die eidg. Prüfungen vorbereitet. Lehrgang und Prüfung Marketingfachfrau an sich sollte meiner Meinung nach der Digitalisierung besser angepasst werden; die viele Schreibarbeit von Hand ist sehr mühsam.

Claudia K. Marketingfachfrau
Recommendation: Graduation: 2022
(5.4) Very good
Organisation (6.0)
Lecturers (5.0)
Learning content (5.0)
Training methodology (5.0)
Infrastructure (6.0)
Logo der Schule

Tolle Vorbereitung für die Prüfungen, nette und kompetente Dozenten, Erreichbarkeit und schnelle Beantwortung von Fragen und Unklarheiten

Laura H. Marketingfachleute
Recommendation: Graduation: 2022
(5.0) Very good
Organisation (5.0)
Lecturers (5.0)
Learning content (5.0)
Training methodology (5.0)
Infrastructure (5.0)
Practical relevance (5.0)
Logo der Schule

Sehr persönlich. Kleine Klassen. Sehr flexibel. Perfekt auf Prüfung vorbereitet.

Michael E. Marketingfachmann
Recommendation: Graduation: 2020
(5.4) Very good
Organisation (6.0)
Lecturers (5.0)
Learning content (6.0)
Training methodology (5.0)
Infrastructure (5.0)
Logo der Schule

Die Atmosphäre am MMI ist sehr persönlich und sympathisch. Ich schätze die begrenzte Grösse der Klassen und konnte von einem individuellen Unterricht profitieren. Alle Dozenten waren während dem ganzen Lehrgang sehr flexibel und boten, wo nötig, zusätzliche Unterstützung. Besuche in Firmen, an Messen oder Veranstaltungen sind sehr spannend und abwechslungsreich zum normalen Präsenzunterricht.

Chantal W. Marketingfachmann/Marketingfachfrau
Recommendation: Graduation: 2020

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Vielen Dank. Tönt gut und entspricht unserer Positionierung.

(5.8) Excellent
Organisation (6.0)
Lecturers (5.0)
Learning content (6.0)
Training methodology (6.0)
Infrastructure (6.0)
Logo der Schule

Ich habe mich gleich zu Beginn des Lehrgangs sehr wohl gefühlt. Die Schulleitung ist sehr bedacht bei jedem Anliegen eine passende Lösung zu finden. Bei Fragen oder Unklarheiten ist die Schulleitung wie auch die Dozenten sehr gut erreichbar. Auf die Prüfungen werden die Studenten intensiv vorbereitet. Ich kann die MBSZ nur weiterempfehlen.

Simone H. Eidg. Marketingfachfrau
Recommendation: Graduation: 2020
(5.5) Excellent
Organisation (6.0)
Lecturers (5.0)
Learning content (5.0)
Training methodology (6.0)
Infrastructure (6.0)
Practical relevance (5.0)

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Die MBSZ hat mich optimal auf die eidg. Prüfung vorbereitet, ich hätte es mir fast nicht besser wünschen können. Modularer Aufbau der Lerninhalte, zuerst intensiv fachliche Basis, danach darauf aufbauend Methodik und Prüfungsvorbereitung. Hohe fachliche Qualität, die meisten haben spürbar Spass am Dozieren / Leifenschaft fürs Fach. Würde den Lehrgang absolut weiterempfehlen 9/10

Laura K. Marketingfachfrau mit eidg. FA
Recommendation: Graduation: 2020
(5.3) Very good
Organisation (6.0)
Lecturers (5.0)
Learning content (6.0)
Training methodology (5.0)
Infrastructure (4.0)
Practical relevance (6.0)
Logo der Schule

Super, Vor-Ort oder Online-Unterricht möglich. Und allew wird aufgezeichnet. TOP!

Carlo I. Marketingfachmann mit eidg. FA
Recommendation: Graduation: 2020
(6.0) Excellent
Organisation (6.0)
Lecturers (6.0)
Learning content (6.0)
Training methodology (6.0)
Infrastructure (6.0)
Practical relevance (6.0)
Logo der Schule

Ich schätze die Grösse der Klassen sehr. Ein grosses Kompliment an Herr Schmalz der wirklich einen top Job macht. Danke

David W. Marketingfachmann
Recommendation: Graduation: 2020
(5.2) Very good
Organisation (5.0)
Lecturers (5.0)
Learning content (5.0)
Training methodology (5.0)
Infrastructure (6.0)
Logo der Schule

Die Schule und die Infrastruktur gefällt mir sehr gut. Ich finde auch die Unterrichtsgestaltung bei den meisten Lehrpersonen sehr gut. Ich hoffe, dass die Lernstoffvermittlung und der Unterricht im Fach Marketing spannender vermittelt wird. Es wird im Fach Marketing teilweise fix nach einem vordefinierte Programm unterrichtet mit wenig Spielraum. Ich schätze es, dass wir teilweise einige Minuten früher Schluss haben, da niemand mehr klar denken kann.

Julia S. Marketingfachfrau
Recommendation: Graduation: 2020
(5.2) Very good
Organisation (5.0)
Lecturers (5.0)
Learning content (5.0)
Training methodology (5.0)
Infrastructure (6.0)
Logo der Schule

Grundsätzlich war der Lehrgang und die Lehrpersonen gut bis sehr gut und wir konnten sehr profitieren. Da wir die erste Klasse der neuen Reform waren gab es viele Unklarheiten welche auch nicht geklärt wurden und darunter waren auch wichtige Informationen betreffend Prüfungsabläufe und Testprüfungen usw.

Loredana F. Marketingfachleute mit Eidg. Zertifikat
Recommendation: Graduation: 2019

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Besten Dank für Ihre Rückmeldung. Bei neuen Reglementen ist es auch für die Anbieter schwierig, fristgerecht alle Informationen zu erhalten. Wir versuchen stets, alles, was wir wissen, sofort den Teilnehmenden weiterzugeben. Die erste Durchführung nach einer Reglementsänderung wird jedoch immer ein Spezialfall bleiben.

(4.6) Good
Organisation (4.0)
Lecturers (5.0)
Learning content (5.0)
Training methodology (4.0)
Infrastructure (5.0)
Logo der Schule

Ich habe das Gefühl, auch verglichen mit anderen Schulen, sind wir am HKV Aarau sehr gut vorbereitet worden auf die Prüfungen. Was sicherlich unglücklich war, ist die Tatsache, keine Vorbereitungsprüfungen nach neuem Format geschrieben zu haben.

Sven W. Marketing Fachmann
Recommendation: Graduation: 2019

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Vielen Dank für die positive Rückmeldung. Auch wir waren nicht glücklich darüber, dass der Prüfungsträger keine zusätzlichen Übungsserien zur Verfügung gestellt, sodass wir halt selber Aufgaben erstellen mussten.

(5.0) Very good
Organisation (5.0)
Lecturers (5.0)
Learning content (5.0)
Training methodology (5.0)
Infrastructure (5.0)
Logo der Schule

Ich empfehle die Schule und den Lehrgang meinen Freunden weiter. Bis auf zwei Lehrpersonen fand ich alle angenehm.

Livia B. MFL - Marketingfachleute
Recommendation: Graduation: 2019

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Vielen Dank für die positive Rückmeldung.

(4.8) Good
Organisation (5.0)
Lecturers (4.0)
Learning content (5.0)
Training methodology (5.0)
Infrastructure (5.0)
Logo der Schule

die hkv aarau hat mich von anfang an in ihren bann gezogen. marco hat mich am infoanlass begeistert und extrem motiviert, weshalb ich mich für aarau entschieden habe. den lehrgang würde ich jedem empfehlen, weil es eine super basis für das marketing ist. man sieht in viele teile des marketings etwas tiefer, was sehr spannend und kurzweilig ist. die dozenten im allgemeinen fand ich wirklich cool, ich konnte viel profitieren und einige haben mich sehr beeindruckt ab ihrem wissen und ihren leistungen.

Laura W. MFL - Marketingfachleute
Recommendation: Graduation: 2019

AnswerFromSupplier show...

Vielen Dank, wir haben uns sehr über Ihre Rückmeldung gefreut!

(5.0) Very good
Organisation (5.0)
Lecturers (5.0)
Learning content (4.0)
Training methodology (5.0)
Infrastructure (6.0)
Logo der Schule

Alles in Allem war ich mit dem Lehrgang zufrieden. Im Allgemeinen Top-Lehrpersonen, von den meisten konnte ich extrem profitieren. Durch die vielen verschiedenen Dozenten gab es auch viel Abwechslung, top! Ich denke, dass uns von der Schule alles/das Meiste wichtige mitgegeben wurde.

Dario S. Marketingfachmann mit eidg. FA
Recommendation: Graduation: 2019
(5.2) Very good
Organisation (5.0)
Lecturers (5.0)
Learning content (5.0)
Training methodology (6.0)
Infrastructure (5.0)
Logo der Schule

Da wir die ersten nach neuer Reform waren, war es nicht ganz einfach. Teilweise wurden zu viele Unterrichtsstunden für Fächer eingeplant welche dann nur Randthemen waren. Ansonsten gute Dozenten mit hohem Fachwissen und Praxisbezug.

Joana M. Marketingfachfrau
Recommendation: Graduation: 2019
(5.0) Very good
Organisation (5.0)
Lecturers (5.0)
Learning content (4.0)
Training methodology (6.0)
Infrastructure (5.0)

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Wenn ich eine neue Weiterbildung machen würde, würde ich wieder HKVA wählen. Gute Lage, gute Dozenten und bemüht die Lehrgänge zum Erfolg zu führen.

Céline H. MFL
Recommendation: Graduation: 2019
(5.4) Very good
Organisation (5.0)
Lecturers (6.0)
Learning content (5.0)
Training methodology (6.0)
Infrastructure (5.0)
Logo der Schule

Lehrgang ist sehr gut organisiert, die Dozenten praxisnah und der Unterricht ist abwechslungsreich.

Anna S. Marketingfachfrau mit eidg. Fachausweis
Recommendation: Graduation: 2020
(5.2) Very good
Organisation (5.0)
Lecturers (5.0)
Learning content (5.0)
Training methodology (5.0)
Infrastructure (6.0)
Logo der Schule

Top Dozenten mit enormen Fachwissen, stets freundlich. Kommunikation hat grösstenteils funktioniert. Schwerpunktsetzungen des Lehrgangs müssen überdacht werden (Beispiel: - 16h Rechtsunterricht für eine Prüfungsfrage - Rechnungswesen kürzen, Distribution ausbauen). Prüfungstrainings früher ansetzen.

Fabiano F. Marketingfachleute
Recommendation: Graduation: 2019
(4.8) Good
Organisation (4.0)
Lecturers (5.0)
Learning content (4.0)
Training methodology (5.0)
Infrastructure (6.0)
Logo der Schule

sehr kompetent, top Organisation

Luana C. Marketingfachleute
Recommendation: Graduation: 2020
(5.6) Excellent
Organisation (6.0)
Lecturers (5.0)
Learning content (6.0)
Training methodology (6.0)
Infrastructure (5.0)
Logo der Schule

Ich finde die Schule sehr gut. Der Stoff wird gut übermittelt und bei Fragen stehen die Dozenten immer zur Verfügung. Das Geld ist dort gut investiert und bei weiteren Weiterbildungen werde ich sicherlich wieder dieselbe Schule aufsuchen.

Jasmin H. Marketing- und Verkaufsfachfrau
Recommendation: Graduation: 2018
(5.6) Excellent
Organisation (6.0)
Lecturers (5.0)
Learning content (6.0)
Training methodology (6.0)
Infrastructure (5.0)
Logo der Schule

Ich finde das Lernen in der kleinen Klasse sehr intensiv und gut. Die Dozenten können sich für jeden Zeit nehmen.

Jenny M. Marketingfachfrau
Recommendation: Graduation: 2019
(5.4) Very good
Organisation (5.0)
Lecturers (5.0)
Learning content (6.0)
Training methodology (5.0)
Infrastructure (6.0)

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