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Certified marketing managers (CHE) take on challenging specialized and leadership roles in the marketing departments of medium-sized and large companies. They develop marketing strategies, implement them, and manage projects and staff in a goal-oriented manner. In addition, they prepare budgets, analyze key performance indicators, and evaluate the cost-effectiveness of their marketing initiatives.
During the typically three-year, part-time program at a College of Higher Education, you’ll develop into a marketing generalist. You’ll acquire broad-based, practice-oriented technical, methodological, and leadership skills that will prepare you for a wide range of tasks in marketing management.
Training to become a marketing manager can help you get started in marketing or open up new career opportunities. After earning your Advanced Federal Diploma of Higher Education (Achtung: Engl. gleich wie eidg. Dipl. HFP), you’ll have access to various continuing education programs that allow you to specialize in areas such as business administration, event management, online marketing, or corporate communications. These include postgraduate studies CHE (NDS CHE) as well as—provided you meet the admission requirements—CAS, DAS, or MAS programs at Universities of Applied Sciences. Admission based on your application materials may be possible, depending on the institution and your professional experience.
During your studies, you’ll meet other marketing professionals and experienced faculty members. You can build valuable professional connections, share experiences, and expand your network. These connections can support your professional development even after you graduate.
As a certified marketing manager (CHE), you’ll strengthen your technical and leadership skills, improve your career prospects, and lay the groundwork for further career advancement.
Overview of Schools Offering the “Marketing Manager (CHE)” Program
