Markom admission test: training, further training, course, schools at a glance

Until the 2018 examination year, the MarKom entrance examination was mandatory for admission to the following Federal Professional Examinations (FPE):

• PR professionals
• Sales experts
• Marketing experts
• Communications specialist
  Concept developer and copywriter

Since the 2019 examination year, participants in the individual Federal Professional Examinations no longer have to hold a MarKom certificate.

In a MarKom course for the exam, participants not only receive pure knowledge transfer of the exam-relevant material, but they are also specifically prepared for the exam. For example, there are many exercises and test exams. Participants are trained in the procedure and structure of the exam, which can take away much of the exam anxiety, as you know what to expect.

The MarKom certification exam provides in-depth knowledge in various areas of marketing and communication management. Participants in the course acquire comprehensive knowledge that can be successfully applied in practice. The main topics covered in the MarKom course include:

1. Business management basics - learning the economic basics for managing a company and understanding business management processes
2. Economics - imparting knowledge of macroeconomic relationships and the effects of economic factors on markets and companies
3. Law and finance - basics of the legal framework and financial aspects relevant to marketing and communication
4. Marketing, communication and market research - teaching strategies and techniques for developing successful marketing campaigns, communicating with target groups and conducting market research analyses
5. Knowledge of online marketing, social media platforms, digital advertising measures and optimization for search engines (SEO/SEM)
6. Sales and distribution - explanation of the most important sales channels and sales techniques to increase the company's success
7. Public Relations (PR) - developing skills in public relations and strategic communication to improve the company's image

Note: The last MarKom certificate examination took place on December 5, 2023. No further examinations will be held in the future. However, interested parties can enquire at the educational institutions about alternative further training opportunities.

Tip: Each educational institution can determine the content of the MarKom course individually. It is therefore recommended that you contact the respective schools directly to find out about the exact curricula and courses on offer. To find out quickly and easily from the providers, you can simply request the required information using our contact form.

If the MarKom examination is not passed the first time, it can be repeated after re-registration - but only at the next examination date.

The examination fees must be paid in full for each registration and participation in an examination or re-examination.

Note: The last MarKom certificate examination took place on 5.12.2023. There will be no more exams in the future. If you are interested in alternative training courses, please contact the schools directly.

During the preparatory course for the MarKom exam, the knowledge required for the exam is taught, which must be repeated and internalized outside of the classroom.

This will take around four hours a week in addition to the lessons, although this may of course be more for one participant and less for another. However, it is essential to work through and prepare for the lessons.

Note: The last MarKom certificate examination took place on 5.12.2023. There will be no more exams in the future. If you are interested in alternative training courses, please contact the schools directly.