PR Specialist: Education, Continuing Education, Overview of Schools, Self-Assessment

Public relations professionals should have the following personal requirements:

• Communication skills
• Organizational skills
• Service awareness

If you have these qualities, it makes sense to attend a PR training course.

The Federal Professional Examination for PR Specialist or Public Relations Specialist was discontinued without replacement in the summer of 2026.

The tasks of a public relations specialist are as follows:

• contribute to the development of overall communication concepts
• independently develop sub-concepts
• plan and implement communication tools and measures
• Order processing with suppliers and specialists as well as internal contacts
• Preparing cost, deadline and quality controls in connection with the design and production of communication materials and communication measures

A public relations specialist contributes to the promotion of awareness, reputation and thus to the healthy growth of a company, organization or institution. They support the adherence to and further development of internal guidelines (corporate social responsibility, CSR, compliance, etc.) and adhere to the rules of ethical communication behavior in accordance with industry codes.

A PR specialist with a federal certificate is employed in a communications department of companies, institutions, organizations or NGOs as well as in PR agencies. There they work on the development of concepts or certain parts of them, plan their implementation and carry them out. They contribute their specialist knowledge to the conceptual work and implement PR measures and media editorially and technically.

A PR specialist is also responsible for planning, processing and monitoring suppliers. He/she also carries out deadline, quality and cost controls as part of the production and design of PR media and measures.

The following further training courses can be completed after the PR specialist training:

• Higher professional examination for the federal diploma as a PR consultant or marketing manager
• With a vocational baccalaureate: Communication studies at a university of applied sciences in the field of journalism/organizational communication
• With qualified professional and management experience (admission "sur dossier"): Postgraduate studies
• University of Applied Sciences MAS Business Communications or MAS Digital Marketing and Communications Management or EMBA Business Administration - Communication Management