CAS HR Marketing (FH)  (Region Zürich):
1 Provider

The CAS HR Marketing certificate course comprises 12 ETCS with a total workload of 300 hours. These extend over a period of around four months with 14 days of classroom teaching.

During the CAS, participants develop an understanding of the labor market positioning of a company with the help of HR marketing as part of the human capital strategy and the design of the sales process in recruitment as well as target formulation. Participants also learn about the importance of digitalization and social media as well as employee relationship management and the external labour market through market research. The targeted processing of labor markets and the development of HR marketing concepts and strategies are also objectives of the certificate course.

Continuing education, further training in HR marketing at a University of Applied Sciences is aimed at members of management with HR responsibility, HR managers, HR development managers, HR marketing managers and recruitment managers.

As each school defines its target groups and admission criteria individually, there may be differences. For detailed information, we recommend contacting the right person directly using our contact form or the "Ask a question" button. Quick, easy and without obligation.

The CAS HR Marketing certificate course is primarily aimed at university graduates (university and UAS) with at least 3 years of qualified professional experience. However, professional practitioners without a university degree can also be admitted to the CAS, provided they have at least 5 years of relevant professional experience and corresponding further training qualifications such as a Federal Diploma of Higher Education / Diploma in Human Resources. Enquire directly with the providers.

The continuing education course in HR Marketing consists of contact lessons with lectures, discussions, exercises, case studies and presentations, as well as self-study and the e-learning platform Moodle.

The CAS Human Resource Marketing (HR Marketing) course at a University of Applied Sciences is often structured around the following topics:

Strategic personnel and demand planning, internal labor market, job design, current trends, ecumenical labor market theory, market research external labor markets, corporate branding, employer branding, HR marketing and sourcing from practice, recruitment for strategic target groups, employee and customer satisfaction, concepts, key figures and HR controlling from a business perspective.

It should be mentioned at this point: As the content of training courses is not uniformly regulated, the focus can differ significantly from school to school. For binding information, please use our contact form - you will receive information directly from the school.