CAS Marketing Writer - UX Writing (copywriter) (FH)  (Region Zürich):
1 Provider

UX designers work wherever there is an interface between people and computers, such as websites, online stores, apps, etc.. This means they can make a career in practically all industries and in all types of companies.

The continuing education course CAS Marketing Writer - UX Writing costs around CHF 7,000. The costs and the services included can be requested directly from the training provider using the contact form.

The Marketing Writer - UX Writing continuing education course consists of three modules, 70% of which take place in classroom teaching and contact lessons and 30% in self-study. Students have the opportunity to spend part of the face-to-face lessons in the virtual classroom (social distance learning). 155 lessons of the course take place on 15.5 days in classroom teaching, 10 days with 100 lessons in contact teaching with accompanied study work and around 105 lessons in self-study. This means that 36 days are required for the entire CAS.

Graduates of this continuing education, further training program are awarded the Certificate of Advanced Studies - CAS Marketing Writer - UX Writing. It is also possible to extend the CAS as a Dual Degree in Copywriting with Federal Diploma of Higher Education (FPE).

UX designers are sought-after specialists. The fast-growing online industry promises a flourishing career for people with a UX design degree.

The admission of each applicant to the CAS in UX Writing is decided individually by the course management. However, junior copywriters from advertising and marketing agencies, marketing specialists, PR assistants, advertising assistants, marketing planners and marketing communication planners with a Federal Diploma of Higher Education have just as good a chance of admission as graduates with a degree in the humanities, communication, journalism or journalism. People with a federal diploma as a communications manager / advertising manager, PR consultant or marketing manager are also in demand. Those with a CAS / NDK Corporate Communications, CAS Corporate Writing or CAS Corporate Publishing postgraduate diploma are also a target group for this further education course in UX Writing.

The CAS UX Writing offers a practice-oriented introduction to writing for digital media with a focus on user-friendliness and targeted communication. The course has a modular structure and includes the following content:

• Language in marketing and advertising
  Basics of advertising language, brand communication and text strategies in the digital environment
• Writing for the web: SEO, web texts, audio texts
  Teaching techniques for search engine optimized content, user-centric web texts and text-based audio formats
• User Experience Writing (UX Writing)
  Focus on microcopy, user guidance, digital interaction and text-based usability
• Proof of performance and CAS final examination
  Application of the skills learned as part of a practical performance assessment

The content of the CAS UX Writing imparts practical knowledge that is specifically tailored to the requirements of UX writing. The focus is on comprehensible, target group-oriented language that guides users through digital applications and at the same time conveys brand values.

Please note: The exact structure and content of the CAS UX Writing program may vary slightly depending on the school. Each institution determines its focus individually. A contact form is available for detailed information on the course at a specific school.