Which activities are included in social media manager job advertisements and how often? What is required?

Social media manager job postings list all the requirements a company has for new employees in that position. Job seekers can find all the important information about the opening in these postings, such as:

  • the activities
  • the requirements such as previous education, professional experience, personal skills and characteristics
  • Further employer information

 

Different job titles:

  • Social Media Manager
  • Social Media Specialist
  • Community Manager
  • Social Media Strategist
  • Digital Marketing Manager
  • Content Marketing Manager
  • Brand Manager
  • Influencer Marketing Manager
  • Social Media Content Creator
  • Online Marketing Manager
  • Social Media Coordinator
  • Social Media Director
  • Digital Engagement Manager
  • Social Media Consultant
  • Online Community Strategist
  • Social Media and Content Manager
  • Public Relations and Social Media Manager

 

Breakdown of the various responsibilities in a social media manager role:

Content Creation and Editorial Planning - The social media manager creates and plans content (text, images, videos) for various social media channels. This often includes developing a content strategy that strengthens the brand identity.

 approx. 35% of the time

Community Management and Interaction — This involves actively engaging with the online community, responding to comments and messages, and fostering discussions to increase user engagement.

 approx. 25% of the time

Analysis and Reporting — Monitoring the success of social media activities is a key part of the job. Social media managers use analytics tools to measure metrics such as reach, engagement, and conversion, and then adjust their strategy accordingly.

approx. 20% of the time

Strategic Planning and Campaign Management — Developing and executing social media campaigns (e.g., paid advertising, influencer partnerships) is an important part of the job. This requires a good understanding of target audiences and trends.

 approx. 10% of the time

Coordination with Other Departments — Social media managers often need to work closely with other teams, such as marketing, PR, or graphic design, to ensure consistent brand messaging and campaigns.

 approx. 10% of the time

Requirements Listed in Job Postings for a Social Media Manager Position

The duties and requirements described here are based on an analysis of relevant job postings on various Swiss job platforms and are intended to give you an idea of what the role of a social media manager entails. The qualifications and responsibilities may vary depending on the employer, industry, and specific job description.

Professional requirements
  • Completed basic education
  • Marketing Continuing Education or Further Training Programs
  • Social Media Marketing Training
Skills Required for a Social Media Manager Position
  • Experience in social media management
  • Experience with social media tools and platforms
  • Experience in Content Management
  • Familiarity with popular social media platforms
  • SEO knowledge
  • Experience with social media advertising
  • Knowledge of image and video editing
  • Basic knowledge of web design or HTML
Personal characteristics
  • Creativity
  • Communication skills
  • Analytical thinking
  • Ability to work in a team
  • Working Efficiently Under Pressure
  • Fluency in English—knowledge of other languages is a plus
Other Social Media Manager Jobs

Organizational skills and time management—the ability to manage multiple projects simultaneously, set priorities, and meet deadlines.

Useful Information on Job Search and Applications

Are you looking to advance your career or seeking a new challenge? Compare different job postings to find out what responsibilities, qualifications, and experience are required for a social media manager position. This will help you better assess which jobs match your profile and whether targeted continuing education, further training is worth pursuing for your next career move.

Schools that offer training for a social media manager position