Business to business marketing: training, further education, overview of schools and information

During the CAS in Business to Business Marketing (B2B Marketing) certificate course, participants study the principles of business-to-business business in depth, develop a strategic view of sales, marketing and the market environment and study the latest research findings.

After graduation, they also find it easier to plan and implement concepts independently and to strengthen the company's customer-oriented perspective.

Furthermore, the participants' methodological and analytical skills in B2B business as well as in sales, marketing and key account management are strengthened in a targeted manner.

Tip: As education providers focus on different topics, it is worth asking the school individually. You can use our contact form to get in touch and clarify your questions.

The Business to Business Marketing and Sales seminar lasts five days.

The Intensive Study Program in Business to Business Marketing (CAS Intensive Study Program for Marketing and Customer Management in B2B Business) consists of three seminars. These are

• B2B marketing and sales
• Growth with sales
• Excellence in Key Account Management

After completing the Business to Business Marketing and Sales course, participants will be able to use their marketing budget effectively and efficiently and make optimum use of a company's market potential thanks to professional marketing and sales. They have the skills to successfully develop and manage communication and branding in B2B business and to drive forward the design and communication of customer-oriented services.

A seminar in the field of B2B marketing and sales can be designed very differently - depending on the provider, the offer and the target group. If it is an in-house seminar, then of course it depends entirely on the client's wishes.

The following is an example of typical topics that are frequently dealt with:

• Basics of B2B marketing (e.g. special features and differences to B2C, customer journey and decision-making processes in B2B, segmentation and target group definition)
• Strategic B2B marketing (e.g. positioning and value proposition, market analysis and competition monitoring)
• Digital B2B marketing (e.g. online marketing in B2B, marketing automation and CRM systems)
• B2B sales techniques (e.g. conversation and argumentation techniques, offer design, price negotiations and closing techniques)

Detailed information can be obtained directly from the schools. You can get in touch quickly, easily and without obligation using the contact form. You can also use the "Ask a question" button to get in touch directly with the right contact person.

The CAS in Business to Business Marketing is aimed at sales staff and managers with responsibility for business customers, regardless of the sector they work in.

As each school defines its target groups and admission criteria individually, there may be differences. For detailed information, we recommend contacting the right person directly using our contact form or the "Ask a question" button. Quick, easy and without obligation.